The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn

Gaining feedback is what tells you whether you are on the right path with your customers. You have already done the hard work of developing a roadmap for success in your marketing plan. Feedback will tell you whether you are on the right track or veering off course. You have already done the hard work of developing a roadmap for success in your marketing plan. Feedback will tell you whether you are on the right track or veering off course.

A jumbo jet leaving New York for Rome sets an exact course to follow during the flight. If the trajectory from the point of origin is off by mere inches, the plane will land in another city or, worse yet, in the ocean. During the flight pilots are consistently checking their instruments and gaining feedback to determine if they are on target. They continually make adjustments to their flight path based on the information received from their instruments. Intelligent marketers use various methods to gain feedback on their efforts to keep them on course.