7 Keys to Marketing Genius: Promoting Sales
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Sales promotion is a good way to break into a market by providing a motivator for new customers to try your product. Sales promotion is usually confused with personal selling because the term sales is used. While they work well when used together, they are very different techniques. Personal selling is the process of interaction between the seller and the consumer while sales promotion is the use of specific incentives or rewards to induce trial of a product.