7 Keys to Marketing Genius: Tired of Poor Service
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
I went to a tire store for new tires. I walked in and waited patiently while the clerk was on the telephone. After a few minutes, I started to pick up on his conversation; he was talking to a friend about baseball cards. I was not pleased and walked out of the store. As I got to my car, he came out of the store after me and asked what I needed. I said I needed tires, but since he did not have time to greet me, or ask me to wait a moment, or in any other way acknowledge my presence, I was going to go somewhere else. I also told him plainly “I can get tires anywhere.” While this is a customer service issue, it also illustrates the point that tires are the same anywhere. They are merely round pieces of rubber as far as I am concerned and there are about 12 tire stores within a 5-mile radius of my house. I am going to go to a retail location where my needs are met: not just my need for tires, but my need for civility and courteousness from the sales staff.