7 Keys to Marketing Genius: Training Pays
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Studies have shown that the average return on investment for training is 20 to 1. That means for every $1 you invest in your employees you should see a $20 return in productivity. That’s a tremendous return not found in most places in the business world. Training helps businesses to attract and retain quality people. Quality candidates are attracted to companies with good training programs. When hiring people, you have three alternatives. First, hire someone and train him or her to do the job well. Second, hire someone who already knows how to do the job. The problem with this choice is that it is much more expensive to hire someone who already knows how to do the job. Third, pray for a miracle because if they do not know how to do the job and you do not train them, it will have to be a miracle for them to succeed. Train your people.