7 Keys to Marketing Genius: Who is Your Dream Customer?
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Who is your dream customer? If you are selling a hair growth product, the ideal customer is likely to be bald, or balding, and have a disposable income to spend on your product. When thinking of the ideal customers, try to envision them as actual persons standing before you. Where do they live? What kind of lifestyle do they enjoy? Determine as many traits as possible that characterize your ideal customers. Are they male or female? What is their age? Their income level? These demographic questions help you target your market more accurately. Be as specific as possible, because the more demographics you find for your ideal customers, the better equipped you are to meet their needs. Ideal customers will become advocates for your product, as discussed in Key 5: Building Relationships. The goal is to discover the ideal customers, then meet their needs better than the competition by using your competitive advantage(s) (Key 2).