7 Keys to Marketing Genius: World Wide Wonder
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
I began working for an Internet development firm in the summer of 2000. I did not know it at the time, but the bubble was already bursting. The Internet provided a tremendous boost to the economy as it revolutionized the way business is performed. Many of the companies founded were based on shaky business models. Traditional business plans provide a way to generate revenue - which many Internet companies did not consider. The demise of many of these companies was only a matter of time, and when the time came for the shakeout, many disappeared. What did not disappear is the power of the Internet to influence the way business, and in particular marketing, will be implemented.