7 Keys to Marketing Genius: Discovering Mission
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Writing a mission statement is often more a matter of discovering a mission than creating one. In the illustration of the funeral, most people have an idea in the back of their minds of how they would want to be remembered. Many people have never taken the time to contemplate what is really important to them, and often once they do, they see their values do not align with how they are living their lives. The most important things to them, like family and relationships, usually get put on the back burner due to pressing concerns like finances and daily banality. Creating a mission puts life into context and helps to determine not only what is truly important but also whether or not you are on the path to accomplishing the important.