7 Keys to Marketing Genius: Quality People
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
It is often more difficult to do this as an individual than for an organization or product. It takes a great deal of introspection and personal discipline. I recommend having people on your team who are capable of thinking at this level, because they will likely perform better and provide a greater overall contribution to the organization. When I present this exercise in seminars, I find a great deal of resistance. I think the reason is that people feel uncomfortable with how out of alignment they are with their own values and mission in life. The reason I perform this in traditional business settings is because it lays the foundation for understanding the mission and alignment of the overall organization.