7 Keys to Marketing Genius: Gooooal!
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
In Los Angeles there is a famous soccer announcer that shouts “gooooal” at the top of his lungs every time someone scores. If you have seen an international soccer match, you know that every time there is a goal the announcers get very excited, the fans go crazy, and the players go nuts and run around the field, often ripping their shirts off their backs. Setting goals does not usually connote excitement, but reaching goals does. In order to fulfill your mission, short- and long-term goals must be set and measured to evaluate progress. To learn how to create measurable goals worth celebrating, see the Seven Keys Companion Guide.