7 Keys to Marketing Genius: What is Advertising?
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Advertising is defined as paying a fee to create image and awareness. Effective advertising is aimed at NEW potential customers and always promotes the distinct competitive advantages of the organization. Sounds simple, right?
There are the three main forms of advertising. Print advertising consists of magazines, newspapers, journals, brochures, flyers, etc. Broadcast advertising is found on radio, television, film, and other formats. Then there are various forms of interactive advertising including word of mouth, mobile ads on automobiles, t- shirts, Internet sites, etc.