7 Keys to Marketing Genius: Involvement=Commitment
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Involvement equals commitment; this is true on many levels and in many areas of life including the marketing process. The reason why showing the implementation of feedback to consumers is so powerful is because it intricately involves them with the product. Take the example of Mercedes who test marketed the SUV. By the time they were ready to manufacture the vehicle, the study group involved felt very committed to the project and wanted to make a purchase. The whole marketing process is about involving consumers with a product in hopes that they will begin a long-term commitment to its use (Key 5). Showing customers how you have implemented their feedback is a tremendous win/win tool in this process.
