7 Keys to Marketing Genius: Show Them the Results
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
Few companies do a good job of gathering data, and even fewer are good at implementing the necessary changes. What is rarer still is the company that gains feedback (Key 5), implements changes (Key 6), and shows the customers the results of their feedback (Key 7). Imagine the feeling customers get when they see their ideas implemented by a company. Can you imagine the affinity they will have toward that company? This is a powerful tool that not only gets the company on the same page as the customers but creates a powerful dynamic relationship between the marketer and the consumers.
