7 Keys to Marketing Genius: Sticky
The following is an excerpt from The 7 Keys to Marketing Genius by Michael Daehn
A site is sticky if people stay on it and/or return on a regular basis. Usually this requires providing information, entertainment, or services for viewers. To make a site sticky, make sure you add and update relevant content frequently. I set Yahoo! as my start page and view it several times a day. I have a lot of important resources listed on the same page so it is of great benefit to me.