188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing: Sell a Solution

The following is an excerpt from the book:

188 Business Tips (and 300 Questions) to Get Your Brain Juices Flowing

By Michael Daehn

Realize that you are not selling a product, you are selling a solution. Find out what problem your customer has and find them a solution. You may discover that your product does not solve their problem. Recommend a product that does. By establishing yourself as a problem solver, customers will come to you first the next time they have a need.

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