Internet Marketing for Newbies

Topic: Marketing/Internet
Summary: This book teaches you why the Internet is important, how to choose the purpose of your website, how to get traffic to your website, how to set up your website, how to implement your Internet marketing plan and measure results, and how to keep your website on top. Study guide included.
 

ISBN: 978-0557369515

Marketing 2.0: How to Survive and Thrive in the Age of New Media
 

Topic: Marketing/Internet/Social Media
Summary: Learn how to use the new tools of communication to market your product. Blogs, ezines, aggregators, mashups, social networks, internet video, and tagging are a few of the areas covered in this book on Internet Marketing. Marketing 2.0 goes beyond explaining new marketing tools and helps you understand the psychology behind why these tools are working. Use this book and learn to thrive in the 2.0 world, or watch your business disappear into obscurity.