Client:
Double Knot Twins Wedding and Event Planning
Address:
Summary:
Updated the website with a new design and layout. Added a clear call to action. Moved the site over to Squarespace with a modern template.
BEFORE
AFTER
Client:
Jeanne Gormick
Address:
Summary:
Used the Blog-Your-Book service to supercharge Jeanne’s website. Turned her existing self-published book into individual blog posts to promote her work, increase the value of her website (SEO) and created shareable content for her social media accounts.
Client:
Dr. Wendy Kreider, Chiropractor
Address:
DrWendyKreider.com
Summary:
Worked with Dr. Wendy to update her website and created a new logo. Designed the website to focus on new clients to get a free consultation. Also added the ability for current clients to request an appointment.
BEFORE
AFTER
Client:
Mary Elizabeth Coleman
Address:
MaryElizabethColeman.com
Summary:
Campaign website for Mary Elizabeth Coleman, running for the State Legislature in Missouri. The site has forms for email subscriptions, volunteer signups and to make donations using PayPal.
Client:
Dr. Kwik's Body Intelligent Center
Address:
Dr. Kwik
Summary:
Helped Dr. Kwik refine his messaging to convey his competitive advantage of providing custom-designed wellness plans for each patient. Developed his logo, tagline, email campaigns and site redesign.
Logo
Website BEFORE
Website AFTER
Client:
Ximble (Nimble Software Systems)
Summary:
Working as the VP of Marketing I created a whitepaper targeting managers titled: 6 Employee Scheduling and Time Clocking Headaches and How to Solve Them.
The whitepaper is available on this landing page as gated content that requires the contact information of the user to in order to be downloaded. Using HubSpot, I created an automated campaign that sends 3 follow-up emails emphasizing content from the whitepaper and encouraging people to start a free trial. Once a free trial begins, the workflow discontinues follow up emails in this campaign.
Landing Page Form
Follow Up Email
Client:
Ximble (Nimble Software Systems)
Summary:
Working as the VP of Marketing I designed a branding and tagline campaign for Ximble, a scheduling and time tracking SaaS product.
The challenge was to stand out in a crowded marketplace and competitors all shouting the same message; "Simple time management". Instead of using the same "me too" message, I rethought the real competition.
The true competitor is the systems managers are currently using to manage time clocks and schedules. This could be pen and paper, a spreadsheet or a whiteboard. Ximble is better than all of these methods.
Bottom line, using Ximble makes you a better manager. It helps you to manage better than what you are currently using. Following this thought and the current Ximble logo, I designed the tagline of Manage>Better.
Beyond a tagline, this sets the tone and message for the product. We then began to develop the copy of the website and content offerings like blog posts and whitepapers to focus on making you a better manager.
Company:
CU Direct
Address:
CUDirect.com/CUDirect20
Summary:
As a way to celebrate their 20th year in business, I worked with my team at CU Direct to create the 20 for 20 Giveback Campaign. This online voting contest was held from December 2 – 22, 2014 and invited credit unions and the public to vote once daily for a Children’s Miracle Network hospital they wanted to receive a $20,000 donation.
In total, the 20 for 20 Giveback Campaign received over 350,000 votes and had over 2.1 million page views to the campaign website, all in under 20 days. Ultimately, CU Direct donated $60,000 to six Children’s Miracle Network Hospitals across the United States.
Press Coverage:
ABC Salt Lake City, Utah
ABC Flint, Michigan
ABC Oklahoma City, Oklahoma
NBC Waterloo, Iowa
NBC Baltimore, Maryland
Company:
CU Direct
Address:
CUDirect.com/DriveApp
Summary:
Using the Crowd Compass app by CVent I built out the mobile experience for CU Direct's Lending and Marketing Conference to drive engagement and enhance the attendee experience.
I have done a lot of logo designs, but my favorite has to be this one I created for College Living 101.
I like it because it is simple, clever, and flat. It works well as an icon on webpages and as a profile image on social networks. It also looks good on collateral material or on a polo shirt.
What do you think? Let me know in the comments. And if you know someone living on campus, have them check outCollege Living 101.
Campaign:
Website redesign
Client:
Scorch
Address:
Scorchagency.com
Summary:
Collaborated with the Scorch agency team to create a site redesign with a balanced emphasis on search engine optimization (SEO) and user experience (UX).
