Campaign:
Increase personal connection between company team members and members of our social community.

Company:
AnyMeeting 

Address:
AnyMeeting on Twitter
AnyMeeting on Facebook 

Summary:
To put a face to the responses, I set up a profile background on the Twitter page. Team members interact differently with customers. Each person responding uses their initials so customers have a connection. They can also tell when they are working with a technical support person or a marketing communications person. Internally it provides accountability so we know who took care of the customer. This was carried over to the Facebook page as well.

Campaign:

Joyce Meyer on Twitter

Client:

Joyce Meyer Ministries

Address:

http://twitter.com/#!/joycemeyer

Summary:

I set up a Twitter account to fully engage with the Joyce Meyer Ministries audience. A community manager was hired to run the account and communicate with followers. The account now has over 600,000 followers.

Campaign:

The Love Revolution

Client:

Joyce Meyer Ministries

Address:

www.TheLoveRevolution.com

Summary:

Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.

 More portfolio items

Campaign:

Stick and Win Facebook Contest

Client:

Total Hockey

Address:

http://stickandwin.totalhockey.com

Summary:

Implemented a contest on Facebook for fans to post pictures of their Total Hockey Sticker and win prizes. I used the Wildfire campaign application to design a submission process and allow fans to vote thumbs up or down for the winners. Stickers were mailed to customers or could be obtained through retail stores.

TV Spot