Campaign:

Joyce Meyer on Twitter

Client:

Joyce Meyer Ministries

Address:

http://twitter.com/#!/joycemeyer

Summary:

I set up a Twitter account to fully engage with the Joyce Meyer Ministries audience. A community manager was hired to run the account and communicate with followers. The account now has over 600,000 followers.

Campaign:

The Love Revolution

Client:

Joyce Meyer Ministries

Address:

www.TheLoveRevolution.com

Summary:

Joyce Meyer Ministries was launching a grass roots campaign for people to show love by helping others. The challenge was whether to build our own site to host photos and videos or to leverage existing sites. Since hosting all of the content was cost prohibitive, we directed people to join the cause on social sites like YouTube, Facebook and Twitter. We provided some downloadable content on the site including, wallpapers, graphics and posters. We also provided a handbook to get people started and a weekly idea.

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Campaign:

Email Newsletter

Client:

Joyce Meyer Ministries

Address:

http://www.joycemeyer.org/AboutUs/contactus.htm?FormType=JoinOurMailingList

Summary: 

This email was desinged to be a monthly digest of activities for the ministry and reduce the number of individual emails sent each month. Thanks to Dan McCullough for the excellent design work.

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Campaign:

Viewers' Choice

Client:

Joyce Meyer Ministries

Address:

www.joycemeyer.org/viewerschoice

Summary:

Joyce Meyer Ministries broadcasts the favorite shows as chosen by viewers each year. To gather votes we designed a microsite where visitors could view and vote for their favorite 3 sites. Visitors were able to get an email update when the voting was over with the option to sign up for the email newsletter at the same time. The site had over 10,000 votes cast.

Campaign:

Community Toolbar

Client:

Joyce Meyer Ministries

Address:

http://www.joycemeyer.org/aboutus/downloads

Summary:

To further engage with supporters, we implemented the BenefitBar toolbar. Supporters were able to download a toolbar that stays on top of their browser. The toolbar has links to the major areas of the Joyce Meyer site, a place to add updated messages and a search box. When supporters search, a portion of the ad revenue is donated to the ministry.



Campaign:

Senate Response Page (Crisis Management)

Client:

Joyce Meyer Ministries

Address:

http://www.joycemeyer.org/AboutUs/MediaRelations/whatwedo.htm

Summary:

On November 6, 2007 a letter was sent from Senator Chuck Grassley’s office requesting that the leadership of Joyce Meyer Ministries provide detailed records and personal information pertaining to Joyce and Dave Meyer for his review. This was a highly publicized request and cast a doubt upon the integrity of the ministry. In response, we posted a page with links to detailed financial records and an explanation of where donations were used. We also reached out to supporters and asked them to share our message and even embed some of our videos on their sites.

On March 12, 2009, Senator Chuck Grassley praised Joyce Meyer Ministries for joining the Evangelical Council for Financial Accountability (ECFA), and for fully cooperating with the senators office.